"Michael excels at effective client relations and is the best of all our outside counsel."
ILO Client Choice Guide - International 2013
Michael D. Adams, a member of the intellectual property practice in Mayer Brown's Chicago office, focuses on securing, protecting, leveraging, and enforcing intellectual property assets, in both traditional uses as well as Internet and other online IP applications. He represents clients in a wide range of IP matters, including trademark litigation and Trademark Trial and Appeal Board proceedings; national and international advertising campaigns; international brand management including trademark clearance, filing, prosecution, maintenance, and portfolio management; domestic and international licensing, franchise agreements, and related recordation requirements; mergers and acquisitions, joint ventures and strategic alliances involving intellectual property assets; securitization of intellectual property assets; and internet-related intellectual property matters. He joined Mayer Brown in 2007 after serving as Vice President and Counsel for Diners Club International. Michael is also a veteran of the United States Marine Corps.
Leveraging intellectual property assets through transactional and marketing strategies is an important part of Michael's client counseling. He is experienced in structuring and performing due diligence in corporate mergers and acquisitions, joint ventures, and strategic alliances involving intellectual property assets. His work also involves all aspects of documenting the requirements for protecting intellectual property in domestic and international licensing and franchising agreements. For financial institutions, Michael offers guidance regarding the securitization of IP assets as loan collateral and performs related recording requirements in these transactions. His intellectual property-related advice to clients regarding national and international advertising campaigns involves selecting and clearing advertising slogans and logos, reviewing advertisements to ensure claim substantiation and proper incorporation of regulatory disclaimers and notices, and negotiating vendor and ad placement agreements.
Michael's trademark prosecution experience includes all aspects of US and foreign trademark clearance, filing, and maintenance. Trademark Insider
named him one of the top trademark filers in both 2007 and 2008. Michael manages the US and international trademark portfolios of numerous clients including major banking, telecommunications, software, real estate, cosmetic, and food industry corporations. His advice to these and other corporate clients encompasses trademark availability, procurement, protection, and monetization. In his corporate counseling, Michael also develops world-wide trademark protection and enforcement programs that include trademark use manuals.
Michael is also very active in advising clients regarding the use of brands on the Internet, including the counseling of financial services, specialty retail, and e-commerce organizations on their applications for generic Top-Level Domains. In addition, Michael undertakes domain name enforcement litigation under the federal Anti-Cybersquatting Consumer Protection Act and Uniform Domain Name Dispute Resolution Policy, and is actively involved in enforcement actions against the importation and distribution of counterfeit goods. In related Internet counseling, Michael advises on the proper use of materials on web sites, and assists with domain name portfolio management and protection. He is actively involved in professional association leadership focused on Top-Level and Second-Level domain name protection.